Author PR services

Author PR services and book publicity services

Author PR services are the publicity work that gets an author seen, heard and read about in the media, and C.S. Lewis & Co. Publicists offers them as services you can mix and match.

At C.S. Lewis & Co. Publicists, the core is book and author publicity, backed by internet marketing. Partner professionals add speaker services, media coaching and writing services. The firm works closely with publishers' and businesses' publicity teams so its work complements theirs.

Last updated: November 2026

Which book publicity services do I actually need?

Most authors with a launch coming need book and author publicity first: a media kit, books in the right hands, follow-up and timely pitches. Add internet marketing if you want exposure to continue online after the campaign. Add media coaching if live interviews make you nervous, speaker services if speaking is a business goal, and writing services if you want bylined articles and op-eds without writing them all yourself.

The services, one by one

Book and author publicity

Goal: turn authors into newsmakers by getting them seen, heard and read about frequently in every type of media, including breaking news, and build name recognition that leads to more book sales, further printings and new publishing opportunities.

A media kit for producers, journalists, editors and bloggers.
Books and kits sent to every contact that matters, with intensive follow-up for interviews, features, reviews, op-eds and bylined placements.
A continual stream of timely pitches aligned with breaking news, often the same day.
A custom list of top media contacts the firm has relationships with.
Appearances coordinated with your travel to major media markets.
Long-term relationships with editors, producers and journalists who come to see you as an expert.

Internet marketing

Goal: add value to your online presence, reach the widest audience of online readers and web media contacts, and create ongoing exposure long after a campaign ends. The firm helps authors develop content for social and business networks, websites and blogs, and expand their professional networks.

Speaker services

Goal: help authors land lucrative or professionally valuable speaking opportunities that support book sales, reach demographically targeted audiences and create new business. Provided through professionals the firm works with frequently and closely.

Media coaching

Goal: give authors insider training to feel and look professional and confident on television, on radio and before live audiences, and deliver a message that is powerful, effective and memorable.

Writing services

Goal: create ghostwritten op-ed pieces and bylined articles based on your book and expertise for major newspapers, magazines and trade journals, plus newsletters and marketing material for your business or practice.

What subjects does the firm cover?

C.S. Lewis & Co. Publicists has an established track record in these ten subject areas:

Business
Careers
Work/Life
Parenting
Health
Diet/Nutrition
Food/Cookbooks
Self-Help
Human Potential
New Age/Spirituality

Book marketing services vs book publicity services

People often search for book marketing services or a book marketing agency when they mean publicity. The difference matters when you hire. Publicity earns coverage you do not pay the outlet for: interviews, reviews, features and bylined articles. Marketing usually means paid advertising and sales promotion.

C.S. Lewis & Co. Publicists is a book publicity firm. Its internet marketing work supports publicity by strengthening your online presence, not by running ad campaigns. If paid advertising is your main goal, a marketing agency is the better fit.

Back to the full guide to book publicists for indie authors

Common questions

Is book publicity the same as book marketing?

No. Book publicity earns coverage, such as interviews, reviews, features and op-eds, while marketing usually covers paid promotion and sales tactics. C.S. Lewis & Co. Publicists focuses on publicity and also offers internet marketing support, such as helping authors develop content for social networks, websites and blogs so exposure continues after a campaign ends.

Should I hire a book publicist or a book marketing agency?

Hire for the result you want. A book publicist earns media coverage that positions you as an expert, while a book marketing agency typically focuses on advertising and sales promotion. C.S. Lewis & Co. Publicists centers on publicity, with internet marketing support to extend your exposure online after a campaign ends.

Can a publicist help me write articles or op-eds?

Yes. Through its writing services partners, C.S. Lewis & Co. Publicists can provide ghostwritten op-ed pieces and bylined articles based on your book and expertise for placement in newspapers, magazines and trade journals. The firm has also helped clients become regular contributors at sites such as Forbes.com, Psychology Today and Thrive Global.

What if I am nervous about radio or TV interviews?

Tell the firm up front. C.S. Lewis & Co. Publicists customizes campaigns around your strengths, so it can lean on formats where you are comfortable. It also offers media coaching through partner professionals, which trains authors to look and sound confident on television, on radio and before live audiences.

Can a book publicist help a CEO or expert build a speaking platform?

Yes. High-value speaking engagements and new client acquisition are stated goals of the firm's campaigns, and its speaker services partners help authors land professionally valuable speaking opportunities. The firm's blog argues that for executive authors, publication is the starting line rather than the finish line.

Do you book podcast interviews?

Yes. David C. Lewis, the firm's vice president, helps authors focus their messaging and build their brand through frequent interviews on podcasts, radio and television. The firm's blog also covers how authors can get more from every podcast appearance, including new connections with hosts, other guests and listeners.

See all 46 questions in the book publicist FAQ

Have a book launching soon?

C.S. Lewis & Co. Publicists gives priority to authors and publishers with a launch on the calendar. Share your title, subject and launch date, and the firm will talk through a campaign built around your goals.

Contact the firm about your launch